Kyle hands you the chalk
Run your own mail math.
No made-up results. Every number below comes from what you type. The starting values are placeholders — replace them with your own.
Your assumptions
PRSRT STD
ECRWSS
U.S. POSTAGE PAID
PERMIT NO. 20GS
Estimates · not promises
- Estimated responses
- 50
- Estimated new customers
- 12.5
- Estimated campaign cost
- $3,250
- Estimated revenue
- $5,000
- Estimated mail cost per customer
- $260
- Same customers via digital ads
- $1,500
- Estimated return on mail spend
- 54%
- Break-even response rate
- 0.65%
On your numbers, digital is cheaper per customer ($120 vs. $260). Mail would need a response rate above 0.65% just to break even.
And the town-hall point: every piece you send adds density to a route the carrier walks six days a week anyway — which is what keeps the stamp from climbing again.
How this is calculated
- Responses = pieces × response rate.
- Customers = responses × share that buy.
- Campaign cost = pieces × all-in cost per piece.
- Revenue = customers × average customer value.
- Digital comparison = same number of customers × your digital cost per customer.
- Break-even rate = cost per piece ÷ (share that buy × customer value).
- No industry benchmarks are assumed. Results ignore repeat purchases, timing, and brand effects.
Next step · separate tools (open in a new tab, not part of South Pork)